Company mission

SFX offers one central access point to the highest-rated, highest demand resorts listed in all major timeshare exchange networks.

We’re dedicated to supporting the company’s vision of providing members with exceptional concierge-level service and central accessibility to premium, personalized vacation experiences.

Meet the SFX Executive TeamRead Bios

Mel Grant

Chairman & CEO

Mel Grant founded SFX Preferred Resorts in 1992. The San Francisco Exchange Company…

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Brad McDonald


Brad McDonald joined the SFX team with over 30 years of experience in the timeshare…

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Cory Phelps

Chief Operating Officer

Cory Phelps has been with SFX since 2003 and has over 25 years of experience in the timeshare…

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Stan Wong

Director of Information Technology

Stan Wong built the first customized exchange software platform for SFX in 1997…

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 Offering exchange access to the highest quality resorts and most demanded destinations since 1992.

Providing members with exclusive discounts on top hotels, cruises, last minute resort escapes and more. Its time to expect more from your exchange company.

Happy Members
Completed Exchanges
Resort Escapes
Preferred Resorts

Why Become a Member

We know that not every exchange can match our quality. Our Vacation Concierge does an exceptional job at providing our members with the best offers for their deposits. 

Members receive discounts on timeshares, hotels, cruises and much more. You can view all of your special member products through the Travel Store. When you deposit, we offer up to $1,500 in savings as well as credits to help you go on vacation to thousands of premium destinations around the world.

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