SFX Privacy Policy

The San Francisco Exchange Company Inc. (SFX) Privacy Statement discloses the information privacy practices for The San Francisco Exchange Company Inc. (SFX) United States Web site, www.sfx-resorts.com is intended for use by SFX Members that are over 21 years of age.

Your Email Address:

The San Francisco Exchange Company Inc. (SFX) will not at any time give or sell your registered email address to any third party. From time to time SFX may at it’s discretion email you special offers from third parties that represent an excellent value.

Information Collected About You:

The San Francisco Exchange Company Inc. (SFX) collects personally identifiable information (“PII”) about you that you specifically and voluntarily provide. PII includes information that can identify you as a specific individual, such as your name, phone number, or e-mail address. On all The San Francisco Exchange Company Inc. (SFX) pages that collect PII, we specifically describe what information is required in order to provide you with the product or service you have requested.

The San Francisco Exchange Company Inc. (SFX) Collects PII When You:

– Complete a Membership Application.
– Book accommodation space.
– Participate in a survey; contest, or sweepstakes.
– Contact The San Francisco Exchange Company Inc. (SFX)
– The San Francisco Exchange Company Inc. (SFX) collects your Member ID, password, and e-mail address when you register to become an SFX member.
– Traveler profile information.

The San Francisco Exchange Company Inc. (SFX) collects the full name and contact number for a traveler when a travel reservation is made. We may also collect information about each traveler’s preferences. When someone other than yourself is accompanying you on travel purchased through The San Francisco Exchange Company Inc. (SFX), we may collect PII and travel preferences about that individual. You should obtain the consent of other individuals prior to providing The San Francisco Exchange Company Inc. (SFX) with their full names, contact numbers, e-mail addresses, and travel preferences, as they will be unable to directly access our systems to view or change any information you provide on their behalf.

Accommodation Booking Information

The San Francisco Exchange Company Inc. (SFX) collects the billing address of the credit card that is used to book accommodations. We will also collect credit card information, including card number, card type, cardholder name, and expiration date, in order to bill you for accommodations booked through The San Francisco Exchange Company Inc. (SFX) Our site is a secure site. The San Francisco Exchange Company Inc. (SFX) is required to give certain information to the resort where you, or your guests are booked. This includes, your full name, address and phone number.

Contests And Sweepstakes Information

Occasionally, The San Francisco Exchange Company Inc. (SFX) may offer our Members and site visitors an opportunity to participate in a contest or sweepstakes. Information collected by The San Francisco Exchange Company Inc. (SFX) when you participate in a contest or sweepstakes may include your full name, e-mail address, and street address.

Surveys

The San Francisco Exchange Company Inc. (SFX) may offer our Members and site visitors an opportunity to participate in surveys regarding their experience with our site and/ or resort experience. For our members, we may also send these surveys via e-mail. You are under no obligation to respond to any survey, and you may unsubscribe from receiving these e-mail surveys by following the unsubscribe instructions in any e-mail survey you receive. Information collected by The San Francisco Exchange Company Inc. (SFX) when you participate in a survey may include your full name, e-mail address, and street address.

Contacting The San Francisco Exchange Company Inc. (SFX)

The San Francisco Exchange Company Inc. (SFX) collects PII such as your full name, Member ID, e-mail address, and/or contact number whenever you submit a question or suggestion, or request assistance with viewing your itinerary, logging on to The San Francisco Exchange Company Inc. (SFX), or accessing your account.

Our Vendors

The San Francisco Exchange Company Inc. (SFX) offers third party products and services. Our Vendors may have different privacy policies and practices than The San Francisco Exchange Company Inc. (SFX) We encourage you to review our business partners’ privacy policies to further understand their procedures for collecting, using, and disclosing your information.

Other Information We Collect

Some information is collected automatically every time you visit The San Francisco Exchange Company Inc. (SFX) (e.g., cookies and computer information). In addition, information may be collected from other independent, third-party sources.

Cookies And Other Web Technologies

When you visit The San Francisco Exchange Company Inc. (SFX) we collect information about your computer and assign you a “cookie” (a small, unique identifier text file). You do not provide this information—it is collected automatically as a means of supporting your visit to our site. This cookie does not contain any PII. You can always choose to not receive a cookie file by enabling your Web browser to refuse cookies or prompt you before accepting a cookie. Be advised that, by refusing to accept a cookie, you will not be able to access many services offered by The San Francisco Exchange Company Inc. (SFX).

When you access The San Francisco Exchange Company Inc. (SFX) web site, Member Login area, The San Francisco Exchange Company Inc. (SFX) requires you to sign in as a member, using your Member ID and password. Once you sign in as an The San Francisco Exchange Company Inc. (SFX) customer, we record the Customer ID and the name on the member account in the cookie file on your computer. We may also record your transaction number in this cookie. Your Member ID, password, and the name on your member account is stored in the cookie file as encrypted data, so no one can view the information it contains by obtaining unauthorized access to your computer. Permanent cookie files remain on your computer’s hard drive until you manually delete the file. A cookie file may also be placed on your hard drive by The San Francisco Exchange Company Inc. (SFX) third-party advertising companies. These companies may use aggregated statistics about your visits to this and other Web sites in order to provide advertisements about travel-related goods and services that you may be interested in. The information they collect does not include your PII.

The third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. This is primarily accomplished through the use of a Web beacon (a single-pixel GIF), which is placed on our site to collect anonymous information. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No PII is collected during this process. The information is anonymous and does not link online actions to an identifiable person. If you would like more information and want to explore the option of not having this information collected by third-party advertisers, click here.

Computer Information

The San Francisco Exchange Company Inc. (SFX) collects certain technical information from your computer each time you request a page during a visit to The San Francisco Exchange Company Inc. (SFX) This information is collected from your computer’s Web browser to enhance your experience on our site and may include your IP address, operating system, Web browser software (i.e., Netscape Navigator or Internet Explorer), screen resolution, and referrer Web site.

Information From Other Sources

To improve services and enhance personalization, we may periodically obtain information about you from other independent third-party sources and add it to our account information. Additionally, authorized The San Francisco Exchange Company Inc. (SFX) may update your profile to accurately reflect any new profile information included in communications received from you